Online Poker

We were approached by a team from a top tier online poker site. They had a problem. They had been sold a flashy, and expensive, analytics system that never worked for their needs. It was too big, too hard to deploy, and too slow to use. They needed an overhaul.

With a small and uncomplicated website, swapping out analytics systems can be done in a day. These guys don't run a small business, however. They deal with millions of pageviews, across multiple domains, and get a substantial amount of traffic through their downloadable game client. Thirdi was tasked with building a custom solution that could work around these challenges and give them the information they needed to run their business efficiently. In the online gaming world, conversions are worth big money, so the need for precision was high.

Their team flew out to meet Thirdi and discuss whether or not this type of system was even possible. After some brainstorming with the Thirdi's SEO and Analytics gurus, Keith and Nick, the beginnings of a plan were starting to form. Maybe this wasn't so impossible after all.

Of course, "maybe" isn't good enough for a business critical decision like this one. It was time to bring in the Big Guns and find out if this could really work. The Big Guns, in this case, was Peter Cellik (our CTO, Chief Dancer, and all-around Programming Macguyver). On the spot, he found a clever workaround to the central problem (how to avoid double-counting players once they start accessing the site through the downloadable poker client).


Their new analytics system is up and running now. Click here to find out how you can have your own custom analytics solution.